All work

Perno

CRMAutomationsAI
TypeOwn product
Year2026
StatusLive · growing
Try the demoOpen the CRM ↗

Clients, leads and deals in one place.

Perno is the CRM I built because the ones out there are bloated and complicated. Clear pipelines, automations that handle the boring work and a single view of what needs doing today: everything you need to sell, nothing more.

01 — The ideaA CRM you won’t hate

CRMs out there are bloated and complicated. I wanted a tool that shows only what you need to sell: clean, fast, yours.

02 — How I built itPipeline + automations

Clear pipelines, automations that handle the boring work (follow-ups, reminders, reports) and a single view of what needs doing today.

03 — The resultEverything in one place

Clients, leads and deals in one place, with reports that tell you where to focus. Brand, product and visibility built together.

Watch the demo

An identity, not a template.

Perno has a real brand: the “o” is the pivot, the palette is paper-ink-moss-brass, numbers speak Geist and the voice is Instrument Serif. The same system from screen to business card.

Perno — cover
Perno — logo system
Perno — palette
Perno — typography
Perno — pipeline
Perno — app icon
Perno — mobile
Perno — laptop
Perno — UI kit
Perno — next move
Perno — conversion
Perno — social

Inside the product.

Perno — Today
Perno — Pipeline
Perno — Properties
Perno — Clients
Perno — Calendar
Questions about the project

How
it
really
went

Have a similar project? Write to me and I’ll tell you how I’d approach it.

Luca thinking
Luca

My CRM: clients, leads and deals in one place. I built it because the ones out there are bloated and complicated — Perno shows only what you need to sell.

Luca

Yes, there is a live interactive demo: open it and explore the CRM without signing up.

Luca

Yes. I build it around the way you work, not the other way around: custom pipelines, fields and automations.

Luca

The boring work: follow-ups, deadline reminders and reports that generate themselves.

Luca

Yes, I import clients and deals from Excel or from whatever CRM you use now, clean and without duplicates.

Luca

Yes: email, calendar, WhatsApp and lead portals. Information flows between tools automatically.